the last supper, painted by marithé et françois girbaud
i was flipping around the web today, and i came across this photo, supposedly as an ad campaign for the girbaud brand in italy and france. the premises, as far as the advertisers are concerned, were plain and simple: for the longest time now, women cna only be equal to men if they shed all traces of femininity (think mulan or something), so much that this ad campaign wants to celebrate that femininity by putting women, as feminine as they are, in a position of power and placing men in "a position of fragility."
turns out, not only is manila too hung up on anything that makes a satire of the christian "sacred." the ad was rejected by the adboard in italy for the most obvious reasons: that it trivialized the "drama" of the last supper by replacing the apostles with "female fashion models."
i smell condescension in the adboard's tone here. girbaud has long been known for producing racy ad campaigns, but could it have finally struck a vein with the conservatives? could it have hit that bigotry and sexism, which, if you ask me, is no lesser offense than racism or homophobia, with needle-sharp precision that it was just too hot to handle?
let's backtrack a bit to the da vinci code. when mary magdalene finally wasn't a whore, but the argued queen (who demands respect and not flogging), people started talking. and the tight-wedgy people started screaming "heresy" and all that. is it because the leader has no cock?
why is it that the only acceptable form of female empowerment is dressing girls skanky, ditzy and fragile (think of the high heels. i tried walking on them for 5 minutes on a dare. i then had a deep respect for ramp models everywhere)? or why is it that the standards of strength for women are patterned to those of men? do women still have to be both butch or slutty to be accepted? why can't women have their own identity in this fucking society?
i'm a man (so maybe it's not socially acceptable for me to ask these questions), but my mom raised me well.
to see it full-size, check this link out.
xanananananananana
0 Comments:
Publicar un comentario
<< Home